Bachelor of Marketing and Communication (BA)


Are you passionate about the ever-evolving world of marketing and communication? Look no further than the Bachelor of Marketing and Communication (BA) program at CEFAM, located in the vibrant country of France. This undergraduate degree provides a comprehensive education that equips you with the skills, knowledge, and creativity necessary to succeed in the dynamic field of marketing. Explore the exciting opportunities available with the BA program at CEFAM.

Subheading: Why Choose the BA Program at CEFAM?

The BA program at CEFAM is a standout choice for individuals seeking a career in marketing and communication. With its blend of academic excellence and practical application, this program prepares students to navigate the fast-paced marketing landscape. Learn from experienced faculty members who bring real-world expertise to the classroom, and gain valuable insights into industry trends and best practices.

Subheading: Comprehensive Curriculum and Specializations

The BA program offers a comprehensive curriculum that covers a wide range of marketing and communication disciplines, including consumer behavior, advertising, branding, digital marketing, and public relations. Develop a solid foundation in marketing principles while also honing your skills in strategic communication, market research, and campaign management.

Furthermore, CEFAM offers specialized tracks within the BA program, allowing students to focus on specific areas of interest. Whether you aspire to be a social media strategist, a brand manager, or a public relations specialist, CEFAM provides the flexibility to tailor your degree to your career aspirations.

Subheading: Practical Experience and Industry Connections

At CEFAM, practical experience is highly valued and integrated into the BA program. Through internships, case studies, and hands-on projects, students have the opportunity to apply their knowledge in real-world settings. Gain valuable experience working with industry partners and build a professional network that can open doors to exciting career opportunities.

CEFAM maintains strong connections with renowned marketing and communication agencies, giving students access to guest lectures, industry events, and networking opportunities. This exposure to professionals in the field provides valuable insights and helps students stay ahead of the latest industry trends.

Subheading: Creativity and Innovation in Marketing

Creativity and innovation are at the heart of successful marketing and communication strategies. The BA program at CEFAM encourages students to think critically, push boundaries, and develop unique solutions to marketing challenges. Through interactive classes, group projects, and creative workshops, students cultivate their creative thinking and problem-solving skills, preparing them to thrive in a competitive industry.

Subheading: Cultural Immersion and Student Life in France

Studying at CEFAM means immersing yourself in the rich cultural heritage and vibrant student life of France. Located in Lyon, a city known for its history, art, and culinary delights, CEFAM provides an inspiring backdrop for academic and personal growth. Explore a multitude of cultural attractions, indulge in exquisite cuisine, and experience the lively atmosphere of this dynamic city.


The Bachelor of Marketing and Communication (BA) program at CEFAM in France is your pathway to a successful career in the exciting world of marketing and communication. With its comprehensive curriculum, practical experience, and emphasis on creativity, CEFAM prepares students to become innovative marketing professionals. Immerse yourself in the cultural richness of France while gaining the skills and knowledge to excel in the dynamic field of marketing and communication.

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